Most of what I do comes down to one question: why do people do what they do, and what makes it easier for them to do something different?
I work somewhere between clinical psychology and digital health products. I care about scientific evidence. I also care about the real world. Turns out you need both.
I also make music and podcasts, which sounds unrelated until you think about how much of behavior is just rhythm and repetition.
People don't change because you tell them to. They change when the right thing becomes the easy thing.
I've built digital health tools. The hardest problems are rarely technical. They're usually about understanding what someone needs at 7am on a Tuesday when motivation is nowhere to be found.
There's a gap between a treatment guideline and a product spec where good ideas go to die. I like working in that gap.
I produce music and podcasts. It trains a different kind of attention. Also it's fun, which is an underrated reason to do anything.
I'm at my best with problems that need patience.
The kind where you have to trace the path, think about what happens along the way, and figure out where someone is most likely to give up. Designing for actual human behavior is like that. It rewards people who enjoy the details.